BACKGROUND
In the migraine industry, a prevailing sense of distrust among consumers often arises due to frequent dissatisfaction with the effectiveness of migraine medications. Motivated by his personal struggle with migraines and fueled by a desire to make a difference, the founder of Migrastil embarked on an innovative journey to address migraine relief. After extensive research, experimentation, and refinement, Migrastil was born.
For such an inspiring brand, finding the right voice was crucial. This led them to approach Barzler Social, seeking a marketing partner capable of genuinely connecting with their brand's essence and crafting content that resonates with their unique voice while uplifting their message. Their vision prioritized educational content and raising awareness about the disorder, rather than heavily emphasizing product marketing.