Discover the power of social media: Why following a brand leads to more purchases

Why do you click the follow button?

You've probably hopped onto social media to stay in the loop with family and friends, seek inspiration, or simply pass the time with entertaining content.

Yet these online social media spaces have quickly become a critical part of the modern customer journey. 

According to recent surveys, 9 out of 10 people will buy from brands they follow on social media.

So why has social media transformed the marketing funnel and how does a simple follow translate into more sales?

Let's take a closer look.

Social Media is Where Eyes, Ears and Thumbs Meet

Even if you have a product that is so good, that it sells itself, customers can't purchase it if they aren't aware it exists.

Awareness is everything, especially in the digital age when consumers are bombarded by information and advertising. Social media is one of the most effective ways to get your brand in front of people who may not already be familiar with it.

By following a brand on social media, you are not just a passive spectator; you become an active participant in their social media strategy.

It's like joining a conversation rather than eavesdropping from the sidelines.

Following a Brand's Social Media Keeps You in The Know 

Social media bridges the gap between brands and consumers like never before. It provides a direct line of communication where you can ask questions, offer feedback, and engage in meaningful conversations.

Imagine this: You're following your favorite shoe brand on Instagram. They post a sneak peek of their latest collection, and you're thrilled.

You comment.

They respond.

You feel heard, seen, and valued as a customer.

68% of people state that they follow brands on social media to stay up to date with and informed about new products or services.

Trust-Building 101

Trust is everything, right? And on social media, trust isn't just earned; it's baked into the whole experience.

Imagine you're a food lover following a local restaurant on Facebook. You've raved about their dishes, and guess what?

They heard you! They respond to your compliments with gratitude and even toss in a discount for your next visit. That's like building a friendship over a meal.

Why does this matter? Because trust is the shortcut through the consideration stage and into conversions.

Every time that a piece of branded content pops up in a story, mentions, comment, or post on your feed you are exposed to the brand's values and they have a chance to consistently demonstrate their reliability and integrity. 

77% of buyers prefer to purchase from a brand that shares their own values. So if a company regularly shares posts about their commitment to sustainability, their ethical sourcing practices, and their community initiatives, whenever you encounter their content, you're reminded of the values that resonate with you.

Who's name will you be typing when you are on a shopping spree? You guessed it, the one that speaks your language! 

The Thrill of Discovery and the One-Click Buy

Your highly personalized social media feed isn't just showing you things you might like. It's directly pointing you at brands and products that the algorithm already knows you will be interested in.

So when you see an ad for a product you've never heard of before, your first instinct is to click on it because it's new and exciting.

The beauty of this "AHA" moment is that it often leads to instant gratification. You don't have to go to a physical store or spend hours researching; the product is right there, just a click away.

It is no secret that a following on social media helps brands get ahead and stay there. This is why nearly 80% of business leaders plan on increasing their social media investment budget in the next three years. 

If you're on the lookout for a reliable partner who truly gets the ins and outs of social media, someone who can add real value for your customers, build a tight-knit community of loyal followers, and supercharge your conversions, you've found your match in Barzler Social.

See how we've helped these brands fine-tune their online presence.